About

PPFAS Asset Management is a driving force entrusted with a commitment to helping investors build long-term wealth through disciplined value investing. As the AMC arm of PPFAS, it is a combination of rigorous research, risk management, and a strong ethical foundation of mutual funds ensuring consistent returns. With transparency, reliability and deep domain expertise at the core, they strive to be the trusted partner in your financial journey.

Brief

PPFAS Asset Management entrusted us to refresh their digital face to clearly communicate their value and instil investing principles. We also had to build a smart system that enabled investors to engage with their schemes with an online experience that feels transparent, trustworthy, and empowering. Encouraging users to trust the platform and make smart investments for a promising future.

Challenge

Multiple schemes comprising regulatory details, disclosures, and investor information, we had to whip up all the details thoroughly. To make the platform tailored to seasoned and novice investors was a challenge, considering a wide array of information. Smart navigation and usability were tricky yet very elegantly executed by our team. We took up the challenge that ranged from dense navigation, and put it across again, but this time with clarity, purpose, instant navigation, upholding the trust and legacy of the brand.

Solution

We’ve built a transparent, value-driven mutual fund platform that makes investing simple and smart. We ensured, right from product/schemes, to information and smart navigation, that the platform was built with progressive ideas and techniques. We were able to bring it all together with creative ideas, smooth communication, and thereby led the project with trust and confidence. The result is a future-proof digital experience where honest, long-term value investing is made simple, smart, and effortless for every investor.